“Imitation isn’t just flattery. It’s a signal that you’re setting a standard of some sort.”
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
Be a trend setter in your niche. Ignore what the others are doing and be the leader. Make them readjust their message to follow yours. Cause them to wonder what’s next: what you’re going to say or do, or product you’ll launch.