In the world of digital marketing, data plays a pivotal role. However, it's essential not to lose sight of the human element.
Data Driven Marketing
Digital marketing can be extremely data driven. Everything is tracked and analyzed and then we act on indicators that point us in the direction we strive for. This is because at the end of the day, the thing that matters most to a business, is the bottom line. How many dollars are you making.
Focus On People
I’m not saying there’s anything inherently wrong about being guided by data, only coming with a reminder. A reminder to not only focus on the impact but the people.
As marketers we’re in a really cool spot where we get to tell stories for a living. Don’t think you’re operating under that mindset? That’s fine, maybe it’s not for you. But if it IS for you, think about the things you can do now to start to move you towards it.
People don’t care to see advertisements but stories engage us. Tell a story. Make the mundane, extraordinary. See what stories are out there in your industry and tell a different one. Stand out, stand for something, target a small audience, be people driven and data guided.
I’ll Leave You With This
When you are wearing your consumer hat, you may find yourself using an ad blocker in order to avoid seeing ads. You may also find yourself getting pulled in and captivated stories. Now put on your marketing hat. Create the engaging stories that your audience wants to hear.
By embracing storytelling and meeting the desires of your audience, your business will not only gain their attention but also achieve its own success.