Esperanto, a failed attempt at a global language created to remove any geographical and linguistic barriers.
Invented in 1887 by physician and linguist L. L. Zamenhof, Esperanto combined commonly used Russian, German, French, and English roots with 16 easy to follow rules.
The language started catching on but by the 1930s governments were actively attacking it. Japan executed Esperanto speakers and the Soviet Union deported speakers to Siberia.
The actions invoked by these governments is interesting when you look at the motivation behind the creation of such a language:
“to create an easy-to-learn, politically neutral language that would transcend nationality and foster peace and international understanding between people with different languages.”
When you’re marketing, you have many hurdles to get over before your message is heard. Lucky for you, death isn’t one of them as it turned out to be for the Esperanto language.
- Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead