Many digital marketers can relate to this sentiment. It’s easy to get caught up in the pushes and pulls we get from everywhere. Whether it’s coworkers needing xyx from you or even yourself trying to figure out what the next hotness is and getting after it.

I often find myself feeling like an over-caffeinated bumble bee, buzzing around from flower to flower trying to work on it and then buzzing off to the next one. I feel this is common among digital marketers. I also feel that this is something we need to fix and that’s why I’m taking a step back to re-prioritize and refocus so I can come back at it to be the most impactful I can be.

In life and in work, you can have one of two modes: offense or defense.

Offense = making things happen
Defense = reacting to things happening to you

I’m more often than not, finding myself in defense mode. Not a mode I want myself to be in as I strive to be a marketing leader.

We need to step up from defense and get into offense to really start to see a big, positive, difference being made.

If you find yourself in the same boat, here are some ways I’m using to switch the tide that may be useful to you.

Figure Out Your True Priorities And Stick To Them

Instead of chasing every opportunity, or trying to do it all by yourself, figure out what your true priorities are. When new opportunities arise, now you should easily be able to look at them and determine if they are the best use of time and effort to get you to your goal.

Examine What’s On Your Plate Right Now

You may have current commitments that you’ve taken on that you now find are not inline with your priorities and goals. It’s up to you to decide if you will see these through or drop them. Doing a mix of the two is also an option, or getting creative and looking for other ways these can get done. Maybe there are other resources available to help lighten your load.

Create A Strategy Guide Or Prioritized To Do List

By putting your goals and strategies to achieve them into writing, you’ll be able to easily stay on task and reference them regularly to ensure you’re staying true to them.

You Don’t Have To Do This Alone

Consult with your boss to help align your priorities and current projects. Get their support and work together.


These are thoughts and ideas I’ve recently started thinking on and may evolve as time goes on. Goals and priorities evolve as time goes on.

I’ll Leave You With This

In conclusion, as digital marketers, it's all too easy to get swept up in the constant demands and trends that surround us. However, by taking a step back, reevaluating our priorities, and embracing an offensive mindset, we can regain control and make a substantial impact. Remember to focus on your true priorities, seek support and collaboration, and document your goals and strategies. By doing so, you'll not only break free from the defensive mode but also pave the way for innovation and success. Embrace the power to create your own trends and stay committed to your current tasks. With these insights in mind, may you find the clarity and determination to navigate your digital marketing journey with confidence and achieve remarkable results. Best of luck!