## The Project

An iPad competition was held at work that encouraged any interested employees create a technology or concept to better our company or current service/application. The winner was awarded an iPad Mini.

## My Route

I decided gamification was a fun idea and could be used to grow our customer base, encourage social interaction on our external networks and keep customers engaged in our system. To achieve this, I created badges to be used as awards for customers that could be unlocked by performing certain actions.

## The Badges

### CATS On The Go

Awarded to customers that used the system from their mobile phone.

### Contributor

Awarded to any customer that submitted a feature idea or improvement about the system.

### Plugged In

Awarded to those that used our service to publish their jobs to multiple job posting sites.

### Facebook Friends

Awarded to customers that 'like' our Facebook page.

### Newbie

Awarded to every user when they first sign up. This would be used to encourage them to start the quest to collect additional badges as well as introduce the concept to them.

### CATS' Birthday

A fun badge awarded for being a customer during the anniversary of the birth of the system. There could be a new design every year.

### Placement

Awarded for using the system to place a candidate with their client.

### Groomer

Awarded for editing a certain amount of records ('grooming' their data).

### Busy Bee

Awarded for working a certain amount of time in the app during a 24 hour period.